Stöer Out-of-Home Media AG, Cologne           The succesful business activities of Ströer range from classic bill- board advertisement to city marketing and the development of innovative advertisement media. Keeping pace with the company’ s expansion, a new head-quarters has been built in one of Cologne’s southern suburbs. It was the aim of the lighting design to emphazise the company’s corporate identity. Hence the long façade was transformed into a red bill board. Thanks to the use of axially symmetrical narrow beam reflectors in combinations with red dichroic filters a very efficient and intense coloured illumination is achieved.       In contrast to the red back façade the ellipsoidal front build- ing is illuminated in blue by Superlight Compact floodlights. Thereby, light that catches on the out- side lamellas creates an interesting effect.         Ströer Out-of-Home Media AG, Cologne Architecture: Fischer + Fischer, Cologne Lighting Design: Mailänder-Licht-Design, Cologne www.mailaender-licht.de      More information:  Nightscape  (PDF Catalogue 2007)